The score ranges from 1 least relevant to 100 most relevant.
The score is based on the popularity of the keyword, and how well competitors rank for it.
At 27 you really need to convince the producers to want to hire you.
A site with a higher score shows higher audience overlap than a site with lower score.
Search Traffic The percentage of organic search referrals to this site.
The competitors list can be found next to the search input field above.
If competitors are gaining traffic from the keyword, this may be a good investment opportunity.